Beetroot Powder Market size to surpass USD 713.45 million by 2030, growing at a CAGR of 5.50%

The Global Beetroot Powder Market size was valued at USD 464.88 Million in 2023 and is projected to reach USD 713.45 Million by 2030, growing at a CAGR of 5.50% from 2023 to 2030.

Market Overview:

Beetroot powder is a natural and versatile dietary supplement derived from the root known as beetroot. It is made by drying and grinding beets into fine powder.

The beet itself is known for its bright purple color and sweet, earthy flavor. Beetroot powder has gained popularity due to its high nutritional value, providing essential vitamins and minerals such as vitamin C, folate, potassium, and iron.

It also contains dietary nitrates, which are believed to have health benefits such as better circulation, cardiovascular support, and increased mobility.

Top Key Players for Beetroot Powder Market:

"Nature's Way (US), NutriGold (US), Organic India (India), BulkSupplements.com (US), Alovitox (US), Bioglan (Australia), Vimerson Health (US), Green Origins (UK), SimplySupplements (UK), Nutricost (US), Piping Rock Health Products (US), Terrasoul Superfoods (US), Navitas Organics (US), Starwest Botanicals (US), Indigo Herbs (UK), SuperBeets (US), Biofinest (US), Zint (US), Organic Traditions (Canada), Beet It Sport (UK) and other major key players."

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The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels.

For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.

Market Dynamics and Factors for Beetroot Powder Market:

Drivers:

Growing Demand for Natural, Clean-Label Alternatives

In recent years, there has been a significant shift in consumers towards natural and clean brands. Consumers are increasingly aware of the ingredients used and are actively looking for alternatives to artificial food additives and dyes.

This change stems from concerns about potential health risks associated with synthetic additives and a desire to increase transparency in food labeling. As a result, there has been a significant increase in the demand for natural ingredients that can provide color, flavor, and functionality without compromising health and quality.

In this context, beetroot powder has become a popular choice.

Opportunities:

Plant-Based Trend Boosts Beetroot Powder

The growing demand for plant-based ingredients is due to the growing popularity of plant-based diets and lifestyles. Consumers are increasingly adopting a plant-based approach to their food choices for a variety of reasons, including health concerns, environmental awareness and ethical concerns.

This change has created a significant opportunity for manufacturers of beet powder.  Beetroot powder is derived from beetroot, making it a natural and herbal ingredient.

It fits well with the preferences of people looking for alternatives to animal products. It provides a variety of nutritional benefits, including vitamins, minerals, and antioxidants, which are essential for a balanced plant-based diet.

Segmentation Analysis of the Beetroot Powder Market:

By Nature, the conventional segment is the highest contributor to the market and is expected to grow during the forecast period, attributed to versatile applications of the beetroot in various booming industries such as food and beverage and the cosmetics industry. The food and beverage sector are the major consumer of beetroot powder.

 By Packaging Type, The bottle segment is expected to account for the largest market share during the forecast period. The prolonged use of beetroot powder in a household, which necessitates a sturdy and long-lasting container to preserve the quality, is responsible for the segment's development.

Because they have a higher standard of living and more money to spend on high-quality goods, developed nations are more likely to use counterfeit goods.

By Nature

• Organic
• Conventional

By Application

• Food Industry
• Nutraceuticals
• Cosmetics

By Sales Channel

• Online Retail
• Supermarkets
• Specialty Stores
• Others

By Packaging Type

• Bottles/Jars
• Pouches
• Bulk Packaging

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Regional Analysis of the Beetroot Powder Market:

The North American beetroot powder market is growing significantly as consumers become aware of its health benefits and prefer natural and clean alternatives to artificial additives. The North American beetroot powder market is driven by the growing popularity of plant-based diets and the demand for plant-based ingredients.

Because beetroot powder is a natural plant ingredient, it fits well with the preferences of North American consumers. It finds applications in various fields such as food and beverages, dietary supplements, and cosmetics, expanding its market potential.

By region

• North America (US, Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

Key Industry Development:

In May 2023, Nature's Way launched Brain Fuel, a gum-like nutritional supplement designed to improve short-term memory, focus, and concentration in adults 18 and older. Mintel research shows that Millennials prefer to use vitamins and supplements to support their physical health, immune system, and mental well-being, which is in line with a broader consumer trend.

In February 2023, Starwest launched the Eco-Pouch Line of Herbs & Spices. The newly packaged spice collection meets consumers for convenient and quick shopping.

The range includes popular adaptogens such as ashwagandha, licorice root, nettle, and turmeric, known for their potential benefits in supporting stress management, energy levels, and mental balance.

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