UX-research is the study of user behavior and their attitude to the product, which helps to identify the target audience and its needs, improve functionality and interface, helps to make the right design decisions. The results are used in further product development. Designers improve the usability of the proposed product and close the needs of the target audience.
When UX research is needed
Research can be qualitative or quantitative. In the first case, interviews, surveys, focus groups are conducted. In the second, they do UX testing, analytics.
The results of the research allow you to create products that meet the needs and expectations of users and increase their loyalty. The UX research process consists of the following stages:
Stage 1: Identifying the needs of the target audience:
Data is collected through online surveys or face-to-face interviews;
personas are created based on CA behavior, attitudes and motivations;
Competitors are analyzed to identify strengths and weaknesses.
Stage 2: Validate the results of the first stage and gather additional insights:
UX testing is done with real users to evaluate functionality and usability;
A/B testing is done to compare two different versions of the product to find out which one people prefer;
focus groups are set up to find out the CA's experience and preferences;
feedback is collected through online forums, surveys or personal interviews.
Stage 3: Analyze the data and make design decisions
This stage analyzes the data to identify patterns and themes, and then uses these insights to inform design decisions. If usability testing shows that users have problems with navigation, designers improve it.
How UX differs from UI
UX has to do with creating products that meet needs and expectations. UI refers to visual and interactive elements such as layout, buttons, and graphics. UI design is related to the appearance of the product and provides easy and intuitive interactions.
UX design focuses on the overall user experience, while UI design focuses on the visual and interactive aspects. They are both important to creating successful products, often overlapping and working together to create the best experience possible.
UX research methods
UX research methods reveal the hidden needs, preferences, and behaviors of your target audience. They provide valuable information to help make decisions about product design and development.
What are the different types of UX research methods
UX research methods are used to gather information about the CA, their behaviors, attitudes and motivations and include:
Surveys
Surveys are a quantitative research method where users are asked to answer a series of questions. This is how information about demographics, preferences, and behavior is collected.
Interviews
Interviews are a qualitative UX research method in which a person is spoken to one-on-one to find out their opinions and behaviors. They can be conducted in person, over the phone, or online.
UX testing
This method involves observing users as they interact with a product. The data obtained is analyzed and used to improve the interface, test the effectiveness of the mobile app or website design and improve usability.
Contextual research
Contextual research involves observing users in their natural environment to understand how they use the product.
Focus Groups
Focus groups involve gathering people to discuss and get feedback. This provides insight into the attitudes, motivations and preferences of the target audience. These discussions are often moderated by the researcher.
Analytics
Analytics involves collecting and analyzing behavioral data, such as how much time users spend on the site, what they click on, and when they leave the page. This data helps improve interactions and inform design decisions.
How to choose a UX research method
The choice of UX research method depends on the stage of product development, research objectives, and available resources. For example, it's best to start with qualitative methods such as interviews, contextual research, and focus groups. These can be useful for gaining a deeper understanding of user needs and behaviors.
In the design and development phases, usability testing can be useful to evaluate the user experience of a product and identify areas for improvement. Surveys can be used at any stage of product development to collect quantitative data and validate the results of other research methods.
Conclusions
Conducting a UX study is an important step in the product development process. It summarizes key insights and makes recommendations for improving the user experience of interacting with a website, software, or mobile app. The findings of a UX study can help make design decisions, test concepts, and prioritize.
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